iTunes Lead Times

For distributing content to iTunes via LabelGrid, it is critical to account for lead times to ensure a timely release. Delivering music to iTunes at least one week before your desired release date is recommended.

However, to better position your content for possible editorial features and to buffer any potential issues with content review or metadata mismatches, a more cautious approach would be to submit your music to iTunes 2-3 weeks in advance.

This lead time can be particularly crucial around major holidays or during high-volume release periods where processing times can be longer. By adhering to these lead times, artists and labels can anticipate a stable and efficient launch on iTunes, providing fans with seamless and prompt access to new releases.