From a distribution perspective, iTunes represents an essential platform for artists and record labels looking to sell their music online.
As one of the first major digital music retailers, iTunes offers vast market penetration and a dedicated user base that appreciates the value of purchasing and owning their music. Distributing to iTunes through LabelGrid allows artists and labels to monetize their music directly, with tracks and albums available for users to download in high-quality formats.
The platform's integration with Apple devices and services also allows for significant ease of access to a global audience. Ensuring your releases are available on iTunes can reinforce an artist's presence across all major digital music services, build a comprehensive sales strategy, and cater to fans who prefer downloading over streaming.