iTunes Instant Gratification

iTunes Instant Gratification is a promotional tool - it allows listeners to receive select tracks from a pre-ordered album immediately after the order has been made.

Here's the step-by-step guide on how to understand and use iTunes Instant Gratification:

Setting up the release

Set up your album for pre-order on iTunes. You can select a release date in LabelGrid and then choose which tracks from your album you want to be available for instant gratification by filling out this form.

Select Instant Gratification Tracks

Choose the tracks that you wish to be available for Instant Gratification. Remember that these tracks will be available to the purchaser immediately after pre-order. They could be your singles or the tracks you believe will get more attention and generate buzz for the album.